Closed Captions vs subtitles: What’s the difference? If the main message of your video is mostly verbal, then viewers without sound are very likely to leave. This is often the case when people are in public areas and don’t have earphones with them. This is why you should mention your main keyword near the beginning of your video.Īnother benefit of adding captions to your videos is that many people consume content with sound off. YouTube creates an automatic transcript of your video once uploaded and like your titles and descriptions, this transcript has an effect on your video’s search engine optimization. This means that for example, people from Texas would be able to still understand me, even if my South African accent happened to be difficult to listen to on video.Ĭaptions also play a big role in YouTube Optimization and help to increase the search ranking of videos so that they are more easily discovered through search engines (YouTube and yes, even Google search). YouTube has a global audience, but by providing captions, you’re not just reaching more international viewers, you’re also allowing your videos to be more accessible to people that are deaf or have hearing impairments.īy adding subtitles/captions you’re also removing any potential dialect problems which can be a tricky subject, even for native speakers. How to turn youtube subtitles on and off (closed captions on videos)īenefits of adding subtitles to your YouTube Videos.
How to add captions to your YouTube videos automatically.Closed Captions vs subtitles: What’s the difference?.Benefits of adding subtitles to your YouTube Videos.
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